Experienced marketing professional with a demonstrated history of helping companies identify and communicate their value proposition to their target markets through the creation of strategic communications initiatives. Skilled in all facets of corporate communications and product marketing for the hydrogen sector. Strong organizational leader with a passion for excellence.
Innovation is critical in the rapidly changing and growing hydrogen sector. Increasing diversity - including women - is key to fueling the creative thinking needed to accelerate our energy transition.
Catharine Reid has spent 20 years in the clean energy sector, as an experienced champion behind heavy duty motive applications at Ballard. Focused on the transit (bus, truck) market, Catharine leads marketing campaigns with significant analysis, research and industry outlook data to create comprehensive information for Ballard’s audiences and customers. Catharine is responsible for delivering lead generation and nurturing initiatives, social media campaigns, digital and content marketing, technical writing and sales tools to support revenue generation and thought leadership programs. Catharine holds a BBA from Simon Fraser University with a Marketing Concentration.
2022 f-cell Workshop: Women in Hydrogen
2022 f-cell Workshop: Enabling Scalable Hydrogen Refueling for Fuel Cell Electric Buses
