Analyst with expertise in the use of critical metals in the hydrogen economy.
Principal Analyst, SFA (Oxford)
I lead SFA (Oxford)’s demand research team. I have a wide-ranging technical
background, with significant industrial experience from developing new products in the lab
to troubleshooting on the plant in Europe and in the U.S. Together with the rest of the SFA team, I'm responsible for evaluating and forecasting the automotive and industrial markets for the
strategic metals. This includes assessing how technological shifts, legislative changes and
environmental issues will help to develop or place at risk the markets for these strategic
metals over the short, medium and long term
